The duo behind Pizzaslime speaks on social media, celebrity collaborations, and an earnest affinity for Drake. A real crush, they say:
What is Pizzaslime?
Pizza: Everyone asks that, and it’s hard to answer. We look at it as a creative project and outlet for doing whatever the fuck we want to do. It’s turned into an apparel brand and a consulting business where we do marketing, creative direction, and a bunch of other things for companies like Paramount Studios and artists like Diplo, Dillon Francis, Flosstradamus, and many others. We also do photography and make art. People really fuck with our Instagram, which is 99% original content. Miley Cyrus and the Kardashians and other famous people wear our clothes, too, and that’s tight. Our site also hosts rare music and videos.
Our goal, in general, is to expose people to dope shit in interesting and unconventional ways and then let them form an opinion. But we hate opinions, so we don’t like to give ours. If we post it, then there is a reason—try to figure it out. If you don’t like it, then just move the fuck on.
We also really love Drake—not in a funny way, but like in a real-ass, like we fuck with Drake on the real type of way. Fuck! See why that question is hard to answer? We probably missed some stuff, but yeah, we are a lot of things and we are doing a lot of things.
How did you two come together to formulate this culture?
We were friends for a long time—since we were both in college. We both knew that we would end up working together at some point and Pizzaslime became that project for us. There was no huge planning involved; we kind of just did it.
What’s your motto?
Yolo. That’s our motto and we’re ’bout it every day, every day, every day. Shout out to Drake.
Tell us about your photographic adventure, Pizzaslime IRL.
We just take pictures of our friends and random shit. Our photography ranges from a picture of a churro to a super rare picture of Kanye West. We don’t know shit about lighting or photography, though. It’s just a creative outlet that’s turned out to be rad, and people fuck with it.
You collaborate with folks like Diplo, Dillon Francis and The Fat Jew. Who else is on your radar?
We actually don’t collab that often. We dislike most people and brands. Except for BARF (@thisisbarf). They’re future as fuck. I think The Fat Jew, Dillon Francis and Diplo are the only ones in terms of apparel. We made a video with Pharrell and SpongeBob Squarepants, and that was tight. We also made a video for Ninja Turtles brand, but we don’t like to talk about the future.
The best moment/accomplishment of Pizzaslime has been:
When we were starting up, we did a drop and had hundreds of orders flood in at once. We sold out almost instantly—10 minutes, tops. At that time we were shipping everything on our own. All of our orders come in a custom pizza box and with cool shit, like autographed pictures of Eminem. We pay a lot of attention to the details of the Pizzaslime purchase experience. Anyways, after days of packing fucking shirts and stickers into pizza boxes, we looked around Matthew’s crib and we couldn’t see over the pizza boxes. That’s the moment when we were like, “Oh shit. This shit is real.” Working with Pharrell on the SpongeBob Squarepants music video was super rad and surreal too, ’cause we grew up idolizing him, Chad and The Neptunes.
Why do you do this?
Money and girls and free shit.